RTC #18: Who to approach at a VC firm

Plus: The ultimate capital raising advice that a16z gives to their founders

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šŸ¤æ Who works at a VC firm and who to approach

ā

Talking with a VC Associate will almost never convert into actual funding. Just stating the facts.

This was the tweet that started quite some discussions last weekā€¦and by saying quite some discussions I mean šŸ‘‰

If this isnā€™t an inspiration for a deep diveā€¦

So this week is about:

šŸ‘‰ Having a closer look at the different roles in a venture capital fund

šŸ‘‰ Getting a better understanding of their tasks and focus

šŸ‘‰ Assessing the āœ… and āŒ when approaching each group with your pitch deck

This is an overview of the different roles from a previous issue showcasing how much one can make working for a venture capital firm

Can we use this table as a basis for the roles? The answer is: IT DEPENDS.

Each firm is unique, and more and more firms are coming up with their own titles or even no titles.

So I decided on the following main (classical) roles I have come across with most VCs:

  • Analyst/Associate

  • Investment Managers/Principal

  • Partner

Side note before we start: I did not come up with the nicknames šŸ¤”

Analyst/Associate

Main focus: Analysts/Associates perform several functions within the venture capital firm

Title/Nickname: ā€œNumber Cruncherā€ and ā€œResearch or Portfolio Monkeyā€

Main responsibilities:

  • Evaluating pitch decks and conducting due diligence

  • Helping manage relationships with the firmā€™s portfolio companies

  • Doing the majority of the detailed work at venture capital

    • Research

    • Modeling and analysis

    • Anything else needed by the Partners and Principals

Pitch Approach Assessment

āœ… Actively looking for deals

āœ… Can become a valuable relationship as they progress in their career

āŒ Limited (letā€™s face it: no) decision-making power

āŒ Less industry experience

āŒ Might not understand your pitch

Investment Manager/Principal

Main focus: Principals play a critical role in evaluating potential investments

Title/Nickname: ā€œPartner in Trainingā€

Main responsibilities:

  • Sourcing and evaluating new deals

  • Conducting due diligence

  • Managing relationships with portfolio companies

  • Monitoring market trends and technologies

Pitch Approach Assessment

āœ… Can provide valuable guidance

āœ… May be open for more riskier deals. ā€œRight handā€ of partner

āŒ Receive a high volume of inbounds

āŒ Busy with portfolio work

Partner

Main focus: Responsible for making significant investment decisions and developing relationships with entrepreneurs and investors

Title/Nickname: ā€œDecision Makerā€

Main responsibilities:

  • Making key investment decisions

  • Building relationships with entrepreneurs and investors

  • Participating in fundraising

  • Assisting portfolio companies

Pitch Approach Assessment

āœ… Decision maker and can issue Term Sheet the quickest

āŒ Too busy to respond

āŒ Only works with an intro

Some additional thoughts on the ā€œPitch Approach Assessmentā€

  • In some firms, the Partners and Principals donā€™t keep their ear to the ground quite as much and genuinely rely on associates to keep them informed about trends and potential deals

šŸ‘‰ Who to approach: Associate

  • But other firms have active Partners and Principals who maintain their own channels to get inbound from friends or other sources of warm referrals. These deals tend to be more interesting to them

šŸ‘‰ Who to approach: Principal/Partner via intro

What does this mean for you as a founder trying to raise capital?

  • Any relationship is better than none

  • Do not underestimate the importance of existing relations and continuous communication

  • Start the relationship early on and from a position of ā€œstrengthā€

  • Key success factor: right network and access to it

Additional reads on how VCs operate?

Final Note: Thank you VC Lab, Houck, Eva Dobrzanska, sifted, Mergers & Acquisitions for your inspiration and input for this issue šŸ™

šŸ“– Infographic of the week

Raising VC money in 2024:

šŸ“… Calendar of main VC events in the upcoming weeks

ā€œNetworking is a lot like nutrition and fitness: we know what to do, the hard part is making it a top priorityā€

April
ā€¢ 0100 Conference Europe 2024 | Amsterdam, The Netherlands | Apr 16-18
ā€¢ TechChill | Riga, Latvia | Apr 17-19
ā€¢ eMerge Americas | Miami, US | Apr 18-19
ā€¢ Startup Grind Global Conference 2024 | San Francisco, US | Apr 23-24
ā€¢ VC Platform- Global Summit ā€˜24 | New York, UK | Apr 24-26
ā€¢ TechCrunch Early Stage 2024 | Boston, US | Apr 25

May
ā€¢ Data-Driven VC Summit 2024 | Online | May 5-8
ā€¢ Private Debt Investor Europe Summit | London, UK | May 7-8
ā€¢ Emerging Founders | Warsaw, Poland | May 7
ā€¢ EU-Startups Summit | La Valletta, Malta | May 9-10
ā€¢ Impactā€™24 | Poznan, Poland | May 15-16
ā€¢ Mashup | Malmo, Sweden | May 15-16
ā€¢ Tech.eu Summit | London, UK | May 16-17
ā€¢ Finovate Spring | San Francisco, US | May 21-23
ā€¢Ā Infoshare | Gdańsk, Poland | May 22-23
ā€¢ Viva Technology | Paris, France | May 22-25

šŸ‘‰ Get the full list of events in 2024 here

This was it for today.

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See you next Tuesday,
Stephan šŸ‘‹

Issue #18 | 16 April 2024

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